Objective
To create a unique package design for a coffee brand using digital illustration
Process
This was a very fast-paced but fun project. I was given creative freedom with this project. There was no specific direction or regulations, except that it had to all be done in Adobe Photoshop. As I was messing around with the different brushes in Photoshop, I found that the airbrush effect looked really cool and decided to experiment more with that. When I think of coffee, I think of morning, energy and growth. I started with the line art to help visualize the layout. Then I coloured everything in and removed the outline. I made sure the entire thing had that air brush effect to help keep it light and fun. I made sure the the effect overlapped on top of the label as well so that everything was consistent.
